If consumer centricity is your goal, knowing your audience is the first step. Identity resolution allows you to map disparate consumer data to a single user file. This intelligence can be employed in the development of rich, people-based marketing strategies that drive results.
The foundation of any people-based marketing strategy lies in the ability to understand the consumer at the individual level. Using the industry’s only fingerprint technology within our proprietary, end-to-end technology platform DMS TRAX, we bring together disparate first- and third-party data sources to create unique and robust views of our clients’ audiences.
Data is power. Leveraging a variety of demographic, psychographic and behavioral data sources, we can identify nearly 260 actionable dimensions for each individual consumer within our industry-leading marketing technology platform. Media consumption information, like click frequency, is appended within DMS TRAX to identify signals that may indicate time to purchase.
Enhanced Consumer Engagement
Campaigns applying robust consumer profile intelligence have a greater propensity to strike when it’s hot with a message that resonates. Marketers investing in identity resolution can reap the benefits of enhanced engagement in every consumer interaction. Request Info »
Amplifying Actionable Data Leads To Maximizing Value At Every Touchpoint. Welcome To The Dms Revolution.