At Digital Media Solutions, we know people and processes only triumph when they have absolute confidence in their foundational technology. Relying on the expertise of our award-winning technology team members, we develop and continually enhance our proprietary, industry-leading marketing technology to help ensure measureable, persistent success.
The heartbeat of Digital Media Solutions, DMS TRAX is our proprietary, end-to-end technology platform that connects and tracks our campaigns, providing transparency and a single source of truth regarding performance metrics. Industry-leading in its monitoring, analysis and optimization capabilities, TRAX allows us to better understand consumers, effectively engage target audiences in digital media and directly measure marketing results.
Sparkroom, our proprietary performance marketing technology, is used by the DMS Digital Agency team and is available for self-service. This robust tool boosts marketing efficiency and ROI with custom campaign management plus end-to-end measurement tools.
Identity resolution maps disparate consumer data to a single person, allowing for a deep understanding of your audience and what’s important to them.