Centralize campaign data and processes to boost efficiency & ROI
Sparkroom, our proprietary performance marketing technology, is used by the DMS agency services team and is available for self-service campaign management. This robust tool centralizes campaign data, automates campaign management and offers robust reporting to make marketing teams more efficient and enhance marketing ROI.
Sparkroom performance marketing technology offers centralized media planning and vendor management, including FPIs, forms, vendor invoicing, call tracking and more. Leads that come through the system face real-time validation, verification, de-duping, data matching, rejection and scoring (if desired) via proprietary solutions and third-party plug-ins. Learn More at Sparkroom.com »
Sparkroom users benefit from process-based automation and lead routing following custom rules based on any set of data points. Sparkroom also acts as a hub for the centralized triggering of marketing automation and nurturing campaigns, allowing for time- and milestone-activated messaging events. Learn More at Sparkroom.com »
Even when you’re the best, there is always opportunity to improve. The cross-channel, multi-touch attribution systems within Sparkroom technology help you identify your top openers, influencers and closers and design the solutions that most consistently win. Learn More at Sparkroom.com »