Sparkroom, our proprietary performance marketing technology, is used by the DMS Digital Agency team and is available for self-service This robust tool boosts marketing efficiency and ROI with custom campaign management plus end-to-end measurement tools.
Sparkroom performance marketing technology offers centralized media planning and vendor management, including FPIs, forms, vendor invoicing, call tracking and more. Leads coming through the system face real-time validation, verification, de-duping, data matching, rejection and scoring (if desired) via proprietary solutions and third-party plug-ins.
Sparkroom users benefit from process-based automation and lead routing, following custom rules based on any set of data points, to synchronize marketing efforts. Sparkroom also acts as a hub for the centralized triggering of marketing automation and nurturing campaigns, allowing for time- and milestone-activated messaging events.
Even when you’re the best, there is always opportunity to improve. The multi-layered, actionable intelligence within Sparkroom provides a deep, granular look at performance to help marketers make data-based decisions on how to best optimize their media spend.