Nonprofit Advertising

Digital Media Solutions® (DMS) helps nonprofit brands across the country build consistent and sustainable fundraising revenue with performance-based campaigns supported by technology-enabled digital media distribution.

Ongoing Donor Acquisition & Retention Strategies

DMS recurring revenue advertising experts know sustaining donor campaigns must focus on more than just initial donations. Our full-funnel digital advertising strategies focus on retention and lifetime value in addition to donor acquisition.

  • Cross-Channel Digital Campaigns: Include programmatic display, email advertising, social media advertising, paid search and SEO
  • Performance-Based Donor Acquisition Solutions: CPL, CPA, CPD, CPC
  • Results Focused: Post-transaction messaging and donor re-engagement planned from campaign inception

A Legacy Of Sustaining Donor Success

DMS has worked with top nonprofits around the country to build and scale sustaining giving programs. We develop and maintain initiatives that exceed performance expectations. Our sustaining donor services include:

  • Vertical market strategy audit and analysis
  • Donor profiling
  • Creation of compelling and engaging sustaining donor offers
  • Financial modeling and break-even analysis
  • Development of full-funnel media schedule
  • Infrastructure scalability analysis
  • Credit card donation and customer service best practice reviews
  • Donor contact strategy development and execution
  • Ongoing competitive market impact analysis
  • ROI reporting and optimization recommendations

Operationalized Compliance Delivers Peace Of Mind

DMS understands the importance of upholding brand standards, and we have invested heavily in proprietary and third-party monitoring tools. Our industry-leading process is supported by in-house legal and compliance teams.

We Have A Triple Bottom Line

At DMS, we are dedicated to more than just the P&L. Our triple bottom line (TBL) measures:

  • Profits: Our everyday grind funds our social responsibility efforts.
  • People: We take action to help our team maintain a healthy work-life balance, and we seek opportunities to enhance the lives of people in our communities.
  • Planet: We strive to be environmentally responsible, We have pledged to be a carbon-neutral company, and we are taking action to reduce our use of the Earth’s resources.

Engage Your
At Scale

Start Today By Contacting DMS

Digital Media Solutions is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers.

Advertising Insights From The DMS Team