Scale Your Subscribers With CPA-Based Marketing

Digital Media Solutions® helps DTC and subscription brands expand their customer bases by developing and promoting engaging and targeted offers. Our CPA-based, multichannel media campaigns are optimized to achieve LTV objectives.

Consumers Have Embraced The New DTC World

DMS helps brands launch and expand DTC and subscription campaigns by leveraging shifts in consumer purchasing patterns to create and optimize programs.

  • Competitive review assesses marketability
  • Financial modeling and break-even analysis prepares for ongoing advertising success
  • Real-time market testing confirms performance

Highly Targeted, Performance-Based, Digital Advertising Campaigns

DMS media plans leverage state-of-the-art technology to create the right balance of targeted and mass media opportunities, reaching consumers who become ongoing DTC and subscription customers with strong lifetime value.

  • Targeted, performance-based, digital media advertising plans offer no-risk opportunities
  • Strategies focused on converting introductory-offer customers into long-term subscribers with programs to address non-responders early in the lifecycle
  • Non-promotional, content-rich advertising strategies include customer acquisition, post-transaction and re-engagement efforts
  • CPA, CPC, CPM and CPL campaigns available

Technology-Enabled & Data-Driven Digital Performance Advertising

The DMS toolset provides consumers with easier access to options, promotions and savings while helping DTC and subscription advertisers connect with their target audiences. Our toolset consists of our:

Best Practices Deployed To Engage & Drive Customer Acquisition

DMS develops creative content that maximizes performance.

  • Customer engagement enhanced through use of data insights that include audience behavior and preferences
  • Ongoing split and multivariate creative message testing establishes best performing creative set

Operationalized Compliance Delivers Peace Of Mind

Because DMS understands the importance of upholding brand standards, we invested heavily in proprietary and third-party monitoring tools. Our industry-leading processes are supported by in-house legal and compliance teams.

Customized, Actionable Reporting

  • Weekly, KPI-based campaign lifecycle reporting
  • Performance tracked by source, campaign and offer
  • Reporting identifies best performing audience segments and campaigns
  • Campaign enhancements proactively recommended

Holistic Subscription Advertising Services

DMS works with companies to develop and scale subscription advertising initiatives that exceed campaign expectations. Our holistic network of services includes strategic planning, offer development and optimization, media planning and procurement, creative development, infrastructure development, credit card processing and customer management systems.

Connect With
Your Audience
At Scale

Start Today By Contacting DMS

Digital Media Solutions (DMS) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.