DMS

Subscription Marketing

Digital Media Solutions® (DMS) leverages shifts in consumer purchasing patterns to help clients create, launch and optimize recurring revenue, DTC subscription programs with CPA-based, multi-channel digital media campaigns optimized to achieve LTV objectives.


Consumers Have Embraced The New DTC World

DMS helps brands launch and expand in the subscription market by developing targeted and engaging DTC subscription offers.

  • Competitive review assesses marketability
  • Financial modeling and break-even analysis prepares for ongoing marketing success
  • Real-time market testing confirms performance

Highly Targeted, Performance-Based, Digital Marketing Campaigns

DMS subscription marketing media plans leverage state-of-the art technology to create the right balance of targeted and mass media opportunities, reaching consumers who become ongoing subscription customers with strong lifetime value.

  • Targeted, performance-based, digital media marketing plans offer no-risk opportunities
  • Strategies focused on converting introductory offer customers into long-term subscribers with programs to address non-responders early in the lifecycle
  • Non-promotional, content-rich audience marketing strategies include customer acquisition, post-transaction and re-engagement efforts
  • CPA, CPC, CPM and CPL campaigns available

Best Practices Deployed To Engage & Drive Customer Acquisition

DMS develops creative content that maximizes performance.

  • Audience behavior and preference knowledge leveraged to customize engagement opportunities
  • Ongoing split and multi-variate creative message testing establishes best performing creative set
  • Operationalized compliance, supported by in-house legal and compliance teams, upholds brand standards

Customized, Actionable Reporting

  • Weekly KPI-based campaign lifecycle reporting
  • Performance tracked by source, campaign and offer
  • Reporting identifies best performing audience segments and campaigns
  • Campaign enhancements proactively recommended

Holistic Subscription Marketing Services

DMS has a long history of working with companies to develop and scale subscription marketing initiatives that exceed campaign expectations. Our holistic network of services includes strategic planning, offer development and optimization, media planning and procurement, creative development, infrastructure development, credit card processing and customer management systems.

Engage Your
Audience
At Scale

Start Today By Contacting DMS

DMS is the leading global martech company leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers.

Marketing Insights From The DMS Team