The Leading DTC Subscription Marketing Team.

Digital Media SolutionsTM (DMS) leverages shifts in consumer purchasing patterns to help clients create, launch and optimize recurring revenue programs with CPA-based, multi-channel media campaigns optimized to achieve LTV objectives.

Your Prospects Have Embraced The New DTC World.

DMS helps brands launch and expand in the subscription market by developing targeted and engaging DTC subscription offers.

  • Competitive review assesses marketability
  • Financial modeling and break-even analysis prepares for ongoing marketing success
  • Real-time market testing confirms performance

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Matching The Right Offer & Message To The Right Audience.

DMS targets consumers who become ongoing subscription customers with strong lifetime value.

  • Strategies focused on converting introductory offer customers into long-term subscribers
  • Programs to address non-responders early in the lifecycle
  • Leverage non-promotional, content-rich audience engagement plans

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We Leverage Highly-Targeted, Performance-Based Campaigns.

DMS subscription marketing media plans leverage state-of-the-art technology to create the right balance of targeted and mass media opportunities.

  • Cross-channel, targeted, performance-based media plans offer no-risk opportunities
  • CPA, CPC, CPM and CPL campaigns available
  • Campaigns include customer acquisition, post-transaction and re-engagement efforts

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Best Practices Deployed To Engage & Drive Customer Acquisition.

DMS develops creative content that maximizes performance.

  • Leverage audience behavior and preference knowledge
  • Ongoing split and multi-variate creative message testing establishes best performing creative set

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Actionable Reporting, Customized To Support Client Needs.

  • Weekly KPI-based campaign lifecycle reporting
  • Performance tracked by source, campaign and offer
  • Reporting identifies best performing audience segments and campaigns
  • Campaign enhancements proactively recommended

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Best Practices Designed To Maximize Performance.

DMS has a long history of working with companies to develop and scale subscription marketing initiatives that exceed campaign expectations. Our holistic network of services includes:

  • Strategic planning
  • Offer development and optimization
  • Media planning and procurement
  • Creative development
  • Infrastructure development
  • Credit card processing
  • Customer management systems
  • Data modeling and analysis
  • Compliance

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