At Digital Media Solutions® (DMS), we know people and processes only triumph when they have absolute confidence in their foundational technology. Relying on the expertise of our award-winning technology team members, we develop and continually enhance our proprietary, industry-leading marketing technology to help ensure measurable, persistent success.
The heartbeat of Digital Media Solutions, DMS TRAX is our proprietary, end-to-end technology platform that connects and tracks our campaigns, providing transparency and a single source of truth regarding performance metrics. Industry-leading in its monitoring, analysis and optimization capabilities, DMS TRAX allows us to better understand consumers, effectively engage target audiences in digital media and directly measure marketing results.
People-based marketing leverages an understanding of audience desires to deliver the right message at the right moment.
Integrating data from disparate marketing systems to provide a holistic view of marketing performance, Sparkroom centralizes marketing and lead data to boost ROI.
DMS DEPLOYS PROPRIETARY TECHNOLOGY BUILT TO REVEAL AND MAXIMIZE OPPORTUNITIES THAT AMPLIFY PERFORMANCE.