Marketing Campaign Analytics And Answers At Your Fingertips

Our award-winning higher education lead management software, Sparkroom, offers streamlined inquiry management, campaign optimization, sophisticated data hygiene and robust multidimensional analytics designed to empower higher education marketers.

Widely recognized for its excellence and effectiveness, Sparkroom is the solution that top institutions trust to take control of their campaigns, make data-driven decisions and maximize their marketing ROI — all from one convenient platform.

Manage lead data for 75+ institutions

Analyze over 3,100 programs

Automatically scrubbed over 100,000 invalid leads, saving institutions money, time and effort from attempting to contact invalid leads

Filter and route over 532,570 leads

Lead Management Software That Optimizes Efficiency And Boosts ROI

Sparkroom's automated data hygiene tools ensure your lead data is clean, accurate and duplicate-free, while robust analytics and reporting capabilities offer insights into your campaigns.

  • Understand what's working and what's not, and make the necessary adjustments for optimal results.
  • Seamlessly integrate data from disparate sources, allowing you to conduct comprehensive cross-campaign analytics reviews.
  • Gain a holistic view of your marketing landscape and make informed decisions.

Marketing Technology With Cross-Channel Attribution

Centralized + real-time media planning and vendor management
  • Lead hygiene
  • Data housing
  • Capture + delivery
  • Vendor + source management
  • Automated milestone tracking
Data integration + process-based automation to synchronize marketing efforts
  • Rule-based routing
  • Scheduling + sharing
  • Call tracking
  • Workflow management
  • Monitoring + notifications
  • Email and SMS triggering
Multilayered, actionable intelligence to help optimize media spend
  • Executive lead dashboard
  • Integrations with paid search and social platforms
  • Lead-level detailed reporting
  • Full-funnel data analytics
  • Automated exports
Implementations designed to maximize ease of use, simplify campaign management + optimize performance
  • On-demand, ongoing support for maintenance + configurations

Sparkroom Success Story

Find out how our proprietary lead management software helped boost a school's conversion rate by 76% while decreasing media spend by 25%. Read the full case study here.

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Digital Media Solutions (DMS) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.