Achieve More While Doing Less

The DMS Education full-service higher education marketing agency acts as an extension of your marketing team to develop, execute and optimize cross-channel marketing campaigns tailored to your institution's goals, resulting in increased brand awareness, engagement and enrollments.

We understand that each institution is unique. Our agency team will work closely with you to create a customized marketing strategy that aligns with your institution's specific goals and objectives. With us, you'll achieve more while doing less.

Leverage the media buying expertise of our higher education marketing agency team to identify prospective students that best match your ideal student profiles, leading to scalable, targeted, performance-based campaigns.

Higher Education Marketing Agency Services

The DMS team deploys a compliance-first, data-driven, ROI-focused approach to manage your campaigns, offering you complete transparency into every dollar spent. By partnering with and managing a full roster of higher education providers and currently managing more than 225 programs, we build and manage custom campaigns that deliver results across diverse program and degree offerings. We fully align with your admissions team to drive optimal lead delivery, matching call center capacity, headcount and program mix. We constantly evaluate data and optimize delivery across volume, pace, price and quality to ensure the achievement of your KPIs.

PPL Vendor Management — We'll handle vendor relationships, ensuring you get the best results from your lead generation investments.
Paid Search — Our paid search experts will optimize your campaigns for maximum ROI.
Social Media Management — Our team will manage your institution's social media presence, creating engaging content and fostering community engagement.
SEO — We'll enhance your online visibility and rankings to attract organic traffic.

Unwavering Commitment To Compliance

Because we understand the highly regulated environment of the higher education industry and the importance of how brands are represented, we’ve invested heavily in proprietary and third-party monitoring tools. We have prioritized and operationalized compliance across everything we do to offer brand-safe, digital, prospective student engagement opportunities. In-house legal and compliance teams support our industry-leading processes.

Success Story

Find out how our higher education marketing agency helped longtime client Lincoln Technical Institute achieve a 76% increase in enrollments year over year while decreasing the CPE by 67%. Read the full case study here.

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Digital Media Solutions (DMS) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.