Connecting High-Intent Prospective Students With Schools

DMS Education is a proven industry leader in higher education lead generation, matching schools with high-intent prospective students at scale on a performance-based model. Since 2002, DMS Education has been widely recognized as a thought leader in education performance marketing, successfully navigating the evolving higher education lead generation landscape while helping schools compliantly and consistently fill their seats.

Here's What DMS Education Does In A Single Month….

Over 2 million search impressions

Over 1.7 million paid media referrals

Match over 40,000 students to schools

Manage more than 80 school partnerships

Make over 200 million data-driven decisions

Run conversion tests on over 100,000 users

Countless Higher Education Targeting Capabilities

At DMS Education, we understand that each institution is unique, and so are its prospective students. Our highly customizable approach enables us to collaborate to pinpoint your ideal audience. Whether it's based on demographics, interests or behaviors, we’ll help you tailor your outreach for maximum impact. With DMS Education, you gain access to a powerful suite of premium products and a multitude of targeting options, complementing and supplementing your internal marketing strategies.

Robust Owned-And-Operated Education Websites

Our comprehensive higher education lead generation strategy revolves around an extensive portfolio of owned-and-operated, content-rich websites. These education-focused sites attract students actively seeking educational opportunities. We also harness the power of our extensive media reach, addressing over 70% of U.S. adults, to reach potential students wherever they are via high-quality media channels, including paid search, email and social. Our advanced algorithms and targeting capabilities ensure that your institution's offerings are matched with high-intent prospective students that meet your exact specifications.

Classes And Careers Logo
College Atlas Logo
College Factual Logo
Course Advisor Logo
Criminal Justice Profiles Logo
Degree Search Logo
Education Grant Logo
Grad Degree Logo
Psychology Career Center Logo Business Degree Central Logo

Beyond Higher Education Lead Generation

With DMS Education, our offerings extend far beyond standard higher education lead generation. From our exclusive branded clicks platform to our warm transfers, our team will work with you to find the solution that best meets your objectives.

Digital Inquiries: Our multi-step owned-and-operated prospective student flow qualifies users and captures express written consent.
Exclusive Branded Clicks Platform: Our exclusive linkout campaigns provide another channel for schools to effectively reach the right prospects, with the inquiry conversion occurring directly on school-branded websites.
Mobile Click-To-Call: Drive inbound calls and pay based on call duration. Reach prospective students when they are willing and ready to speak.
Call Verified & Warm Transfers: Our fully owned-and-operated call center verifies interest in education. Agents call prospective students who have specifically requested information on enrolling in school to qualify intent and post data or transfer calls directly to your admissions team.
Branded Email: With our performance-based, personalized one-to-one messages, DMS Education takes on the upfront media risk of generating higher education inquiries via email, with 100% client approval on all creative and subject lines.

Unwavering Commitment To Compliance

Because we understand the highly regulated environment of the higher education industry and the importance of how brands are represented, we’ve invested heavily in proprietary and third-party monitoring tools. We have prioritized & operationalized compliance across everything we do to offer brand-safe digital prospective student engagement opportunities. In-house legal and compliance teams support our industry-leading processes.

See Our Experts In Action

Watch our recent higher education-focused webinar, “Enrollment Marketing Reinvented: How To Leverage Lead Generation Campaigns To Stay Ahead In A Rapidly Evolving Market,” featuring Carrie Burton, DMS SVP of Education and Lindsay Monack, DMS VP of Client Services.

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Digital Media Solutions (DMS) is a leading provider of technology-enabled, data-driven digital performance advertising solutions connecting consumers and advertisers.